2021 Food Trends: How the Pandemic has Changed the Supermarket and CPG Worlds
Presented by: Phil Lempert, CEO RDBA
RDBA CEO Phil Lempert will share his perspective on the key trends in consumer behavior that have emerged out of the pandemic: eating at home, online grocery shopping, and staying healthy... more
RDBA CEO Phil Lempert will share his perspective on the key trends in consumer behavior that have emerged out of the pandemic: eating at home, online grocery shopping, and staying healthy and well as well as the future of consumer behaviors and how the grocery experience will change as a result.
12:00pm - 12:30pm
Session
Consumer Insights: New Research Explaining Consumer Behavior Behind Food Trends
Presented by: Dr. Mark Lang
Sponsored by: The Mushroom Council
Join Dr. Mark Lang, Marketing Strategy Professor at the University of Tampa, for this discussion of insights behind why consumers adopt local foods, plant-forward eating habits... more
Join Dr. Mark Lang, Marketing Strategy Professor at the University of Tampa, for this discussion of insights behind why consumers adopt local foods, plant-forward eating habits, and natural/organic products. Insights will come from consumer psychology studies that have been published in leading peer-reviewed marketing and food journals.
12:00pm - 12:30pm
Session
The Solution for Prepared Meals
Presented by: Christine Day
Sponsored by: Luvo
During the pandemic, many grocery stores limited their prepared foods offerings and shuttered self-service stations including salad bars, olive bars and sandwich bars... more
During the pandemic, many grocery stores limited their prepared foods offerings and shuttered self-service stations including salad bars, olive bars and sandwich bars, and are struggling to reconfigure these built-in high traffic areas of their stores. Performance Kitchen has collaborated with leading grocers to win back these prepared foods shoppers who are tired of cooking from scratch at home and want to strengthen their immunity and focus on more personalized, balanced nutrition solutions. Our ‘Prepared Meal Solution’ was developed and has been successfully tested to replace salad bars or large sections of the frozen aisle and increase sales. Each retail environment is carefully evaluated, and a product assortment is developed to meet the health needs and taste preferences of shoppers. The depth and breadth of our range provides nutritionally balanced frozen meals for a variety of dietary preferences. This breakout session will review best practices at retail including ROI, sales and offer solutions for your stores. We will also share specific examples of our multi-door freezer POS displays, which have been implemented in QFC and Haggens stores in the Pacific Northwest.
12:00pm - 12:30pm
Session
Juice Makes a Pandemic Comeback
Presented by: Diane Welland
Sponsored by: Juice Products Association
In just a few short months the COVID-19 Pandemic has transformed the way we shop, eat and think about food. Uncertainty and stress combined with the forced necessity of cooking... more
In just a few short months the COVID-19 Pandemic has transformed the way we shop, eat and think about food. Uncertainty and stress combined with the forced necessity of cooking practically all meals at home has resulted in a surge of popularity in a number of grocery store items including 100% juices. As we adjust to this new normal these food trends show no signs of slowing down. Learn why more consumers are turning to 100% juice during this time and what you can do to help shoppers feel good about putting juice back on the table. This session will also highlight the versatility of juice and provide retail RDS with shopper tips and tricks for interesting and creative ways to use juice in the kitchen.
12:30pm - 3:00pm
Expo
Virtual Expo Hall
Visit sponsors’ booths to learn more about products and resources and to discuss partnership and promotional opportunities.
12:30pm - 2:00pm
Networking
Attendee Self-Directed Networking
Looking to connect with friends or meet new colleagues? Enter the Networking area & click "Ready" to randomly be connected to other retail RDs.
2:00pm - 3:00pm
Session
Facilitated Discussion Group: Engaging Budget Conscious Shoppers
Presented by: Ellie Wilson
With around 15 million Americans unemployed, a high percentage of today’s grocery shoppers seek budget-friendly options. Many of these individuals are also managing health conditions, requiring retail RDs to offer solutions to meet these evolving shopper needs.
2:00pm - 3:00pm
Session
Facilitated Discussion Group: Mastering Negotiations Skills
Presented by: Shari Steinbach
It’s one of those skills never taught in college dietetics programs, but essential for effective retail RDs to possess. Join this lively discussion on how to maximize your negotiation skills, whether it’s with HR departments, external vendors or internal partners.
2:00pm - 3:00pm
Session
Facilitated Discussion Group: Food Demos: Adding Fun and Entertainment to Engage Shoppers
Presented by: Ashley Martinez
During the coronavirus pandemic, retail RDs have quickly pivoted to online shopper engagement. Join this discussion on how to add fun and entertainment to freshen your approach to online food demos.
3:00pm - 3:30pm
Session
Eat with Your Eyes: Nutrition Communication Through Food Photography
Presented by:
Kara Behlke: Director Nutrition and Dietetics, National Pork Board
Sally Wisland: Director of Photography, We Are Alexander
Jodi Hertz: Jodi Hertz-Jones, Studio Producer, We Are Alexander
Sponsored by: National Pork Board
Sight is our first sensory criteria we use when making decisions about the foods we eat. The visual appeal of a dish plays a huge role in whether people want to eat it or not... more
Sight is our first sensory criteria we use when making decisions about the foods we eat. The visual appeal of a dish plays a huge role in whether people want to eat it or not. Now more than ever, your customers are looking for tips to stay healthy and fight their “cooking-at-home” food fatigue. Cease the opportunity to showcase your work and connect more deeply with your audience by strengthening the visual cues of your content and online health presence. This fast-paced, information-packed session will give you a sneak peek into the creative process behind creating an impressive gastronomic image and all the decisions that go into making the image come to life.
11:00am - 11:55am
Keynote Session
Retail Dietetics: The Impact of 2020
Presented by: Annette Maggi, MS, RDN, LD, FAND, RDBA Executive Director
In 2020, the retail environment and the role of the retail dietitian has significantly changed. It remains to be seen which of these changes will be temporary or long-term... more
In 2020, the retail environment and the role of the retail dietitian has significantly changed. It remains to be seen which of these changes will be temporary or long-term. This session will address how dietitians can thrive in the current and post-pandemic retail environment. Examples from retailers across North America will be featured.
12:00pm - 12:30pm
Session
Seize the Opportunity: Integrating H&W into E-commerce
Presented by: Maggie Moon
Sponsored by: The Wonderful Company
Shopping online for groceries is here to stay and creates an opportunity for retail RDs to actively engage with e-commerce teams to promote health and wellness solutions... more
Shopping online for groceries is here to stay and creates an opportunity for retail RDs to actively engage with e-commerce teams to promote health and wellness solutions through this growing merchandising channel. This session will include tangible examples of strategies that have worked to boost sales, customer loyalty, and access to healthy food.
12:00pm - 12:30pm
Session
Pin It: How RDs can use Pinterest to Engage Shoppers in Cooking at Home
Presented by: Brianna Shales
Sponsored by: Stemilt
The last thing a RD needs in 2020 is another social media platform to tend to, BUT if Pinterest isn’t part of your current plan then you’ll want to tune into this breakout session... more
The last thing a RD needs in 2020 is another social media platform to tend to, BUT if Pinterest isn’t part of your current plan then you’ll want to tune into this breakout session to learn why it needs to be. Get facts about the Pinterest platform and how you – the retail dietitian – can utilize it to create curated content to not only engage with your shoppers but also drive traffic to your company’s website, e-commerce platform, and more.
12:00pm - 12:30pm
Session
Batch Cooking: Meal Prep Made Even Easier for Your Shoppers
Presented by: Chef Abbie Gellman, MS, RD, CDN, Owner of Culinary Nutrition Cuisine
Sponsored by: Quaker
Busy parents are juggling a growing list of demands as they continue to navigate the “new normal.” Batch cooking can help them provide delicious and nourishing meals for their families... more
Busy parents are juggling a growing list of demands as they continue to navigate the “new normal.” Batch cooking can help them provide delicious and nourishing meals for their families while saving time, energy and money. Learn from registered dietitian and chef, Abbie Gellman, as she dishes up her best tips and tricks for this timesaving kitchen practice, along with ideas to bring batch cooking to life at the retail level.
12:30pm - 3:00pm
Expo
Virtual Expo Hall
Visit sponsors' booths to learn more about products and resources and to discuss partnership and promotional opportunities.
12:30pm - 2:00pm
Networking
Attendee Self-Directed Networking
Looking to connect with friends or meet new colleagues? Enter networking site & click button to randomly be connected to other retail RDs.
2:00pm - 3:00pm
Session
Facilitated Discussion Group: Best Practices for Plant-Forward Retail Promotions
Presented by: Kate Wilson McGowan
Sponsored by: California Walnut Board
Consumer confusion on definitions of plant-based and plant-forward foods and meals continues amidst a rising tide for this trend. Join this discussion of how retailers are capitalizing on consumer interest in the plant-forward movement.
2:00pm - 3:00pm
Session
Facilitated Discussion Group: The Retail RDs Role in E-Commerce
Presented by: Amy Peterson
With the drastic increase in online grocery shopping, retailers are taking action to integrate healthy living solutions into e-commerce. Join this discussion group for robust dialogue and ideation on this topic.
2:00pm - 3:00pm
Session
Facilitated Discussion Group: The Power of Loyalty-based Programs and Apps
Presented by: Stephanie Schultz
This discussion focuses on how loyalty-based platforms and apps can be used to extend the health and wellness message, market a retailer’s healthy living programs and integration into the overall digital strategy.
3:00pm - 3:30pm
Session
Mocktail Mixology: Fun and Festive Drinks for the Sober-Curious Consumer
Presented by: Chef Matt Abdoo
Sponsored by: Red Bull
Between the sober-curious movement reaching an all-time high in 2020 and the newfound need for many to reduce alcohol consumption amidst the Covid-19 pandemic... more
Between the sober-curious movement reaching an all-time high in 2020 and the newfound need for many to reduce alcohol consumption amidst the Covid-19 pandemic, the demand for enticing non-alcoholic beverages has never been higher. Join Chef Matt Abdoo to explore the fundamentals of mocktail mixology, whip up delicious mocktails with a master mixologist, and explore trends of the intentional-drinking and sober-curious movement.
3:00pm - 3:30pm
Session
Capitalizing on COVID-19 Consumer Changes
Presented by: Kristie Sigler, SVP and Partner, and Shelly Kessen, SVP and Partner at Fleishman Hillard
Consumers have significantly changed their shopping behaviors during COVID-19. We’ll share insights on shopping habits across all categories and ideas on how you can translate... more
Consumers have significantly changed their shopping behaviors during COVID-19. We’ll share insights on shopping habits across all categories and ideas on how you can translate these changes into new programming and ideas to growth your business. Change can be really good—we’ll show you how!
3:00pm - 3:30pm
Session
Tips from a Live Streaming Producer
Presented by: Tony Kucenski
During this session, learn tips from a professional producer with 10 years’ experience in live streaming. Understand capabilities of phones and devices... more
During this session, learn tips from a professional producer with 10 years’ experience in live streaming. Understand capabilities of phones and devices, importance of practical lighting, and options in free software to improve your live streaming. Adding text and graphics to videos will be discussed. Bring your questions to pose to the expert.
11:00am - 12:00pm
Session
Facilitated Discussion Group: Tele-Nutrition: When, Why and How to Do It
Presented by: Julie McMillin
Retailers have shifted from in-person visits to telehealth appointments. Join this discussion group on how to maximize engagement in phone and video appointments, insurance logistics and more.
11:00am - 12:00pm
Session
Facilitated Discussion Group: Food as Medicine Movement at Retail
Presented by: Bridget Wojciak
The power of food in health management is not a new topic for dietitians but is trending high with consumers right now. Join colleagues in this discussion of making food as medicine come to life in the retail setting.
11:00am - 12:00pm
Session
Facilitated Discussion Group: Best Practices for Family Meals Month Promotions
Presented by: Krystal Register, MS, RDN, LDN, FMI-The Food Industry Association
Family Meals Month has officially reached “movement” status. Join this discussion of how retailers across North America are promoting this movement at retail.
11:00am - 12:00pm
Expo
Virtual Expo Hall
Visit sponsors’ booths to learn more about products and resources and to discuss partnership and promotional opportunities.
12:00pm - 12:30pm
Session
Building the Future through a Sustainable Supply Chain
Presented by:
Kara Behlke: Director Nutrition and Dietetics, NPB (Moderator)
Kevin Sheehan: Director Packer Engagement, NPB
Dr. Sara Crawford: veterinarian, AVP Sustainability, NPB
Molly Peterson: Pork Producer, Pipestone Systems
Mark Doiron: Consultant and Retail Executive
Sponsored by: National Pork Board
From farm to fork, everyone is touched by the food supply and production chain. During these extraordinary times it is even more important that consumers have credible information... more
From farm to fork, everyone is touched by the food supply and production chain. During these extraordinary times it is even more important that consumers have credible information. This session will include a candid discussion among stakeholders throughout the supply chain (from production to retail) as they share some of the opportunities and challenges derived from the COVID-19 pandemic. We’ve all been impacted in some way by the pandemic but there is strength in coming together to share our stories and find solutions.
12:00pm - 12:30pm
Session
Pandemic Pivot in the Media Landscape
Presented by: Parker Wallace
Sponsored by: a2 Milk
Retail dietitians can navigate a new virtual media space by connecting via online platforms, keeping food brands relevant, leaning into quarantine recipes and shifting the family meal perspective... more
Retail dietitians can navigate a new virtual media space by connecting via online platforms, keeping food brands relevant, leaning into quarantine recipes and shifting the family meal perspective. This session includes current segment examples and best practices from Parker’s Plate and a2 Milk®, which is easier on digestion and may help some avoid discomfort.
12:00pm - 12:30pm
Session
COVID-19 Impact to Dietitians and Health & Wellness Strategy at Retail
Presented by: Monica Amburn
Sponsored by: Vestcom
In early March 2020, representatives of Vestcom’s healthyAisles team began to hear industry reports of retail dietitians being diverted to cover non-nutrition focused responsibilities... more
In early March 2020, representatives of Vestcom’s healthyAisles team began to hear industry reports of retail dietitians being diverted to cover non-nutrition focused responsibilities related to the increased operational burdens spurred by the COVID-19 pandemic. In early June, Vestcom issued a retail dietitian specific study to members of the Retail Dietitian Business Alliance with the objective of learning more about how retail dietitians and health and wellness strategy alike were affected by COVID-19 during this three month period. In this session, we’ll share our findings from this survey, and provide insights and suggestions for how to proceed in the pandemic, while strategically elevating the role of the dietitian in retail for the duration of this pandemic and beyond.
12:30pm - 2:00pm
Expo
Virtual Expo Hall
Visit sponsors’ booths to learn more about products and resources and to discuss partnership and promotional opportunities.
12:30pm - 2:00pm
Networking
Attendee Self-Directed Networking
Looking to connect with friends or meet new colleagues? Enter networking site & click button to randomly be connected to other retail RDs.
2:00pm - 3:00pm
Session
RDBA 2020 Member Survey Results
Presented by: Annette and Phil
Be the first to hear the results of the 2020 RDBA member survey. Survey topics include job satisfaction, roles and responsibilities, how roles have changed during the pandemic, and vendor funding.
3:00pm - 3:30pm
Session
Event Wrap-up and Giveaways
Presented by: Annette and Phil
PRESENTERS
Phil Lempert
President & CEO, RDBA
Phil Lempert is the founder & CEO of RDBA. He is an expert analyst on consumer behavior, marketing trends and the changing retail landscape. He will be presenting his 23rd Annual Trend Report at this year’s RDBA Virtual Experience, which will focus on Staying Healthy & Well, eCommerce and Eating at Home.
Annette Maggi
MS, RDN, LD, FAN
Annette Maggi, MS, RD, LD, FADA is the Executive Director of the Retail Dietitians Business Alliance. In this role, she manages day-to-day operations with focus on education, membership, and sponsor relations.
Kara Behlke
RD, Director of Nutrition and Dietetics for the National Pork Board
Kara Behlke is a food, nutrition and health expert with experience in brand marketing and media production. She currently is the Director of Nutrition and Dietetics for the National Pork Board with previous experience at Schnuck Markets, Hy-Vee Inc and the New York Beef Industry Council.
Abbie Gellman
MS, RD, CDN
Owner
Culinary Nutrition Cuisine
Amy Peterson
MS, RD, LD
Coborn's Inc.
Ashley Martinez
MFN, RDN, LD, NASM-CPT
Kroger
Brianna Shales
Senior Marketing Manager
Stemilt
Bridget Wojciak
RDN. LD
Kroger Co.
Christine Day
CEO
Luvo Performance Kitchen
Diane Welland
Director of Nutrition Communications
Juice Products Association
Ellie Wilson
MS, RDN, CDN
Price Chopper/Market 32
Julie McMillin
RDN, LDN
JulieAnnMcMillin Wellness Consulting
Kate Wilson McGowan
RD
Retail RD Program Coordinator
California Walnuts
Kristie Sigler
Senior Vice President & Partner
FleishmanHillard
Krystal Register
MS, RDN, LDN
Director, Health and Well-being
FMI - The Food Industry Association
Maggie Moon
Senior Director, Nutrition Communications
The Wonderful Company
Monica Amburn
MS, RD, LDN
Senior Director of Health and Wellness
Vestcom
Mark Lang
Associate Professor of Marketing
University of Tampa
Matt Abdoo
Executive Chef and Owner
Pig Beach and Pig Bleecker
Parker Wallace
CEO
Parker’s Plate and RDTV
Shari Steinbach
MS, RDN
RDBA Contributing Editor
Retail Dietitians Business Alliance
Stephanie Schultz
MSM, RDN, CD
Sr. Director, Marketing and Communications
Skogen's Festival Foods
Tony Kucenski
Director of New Media & Executive Producer
Retail Dietitians Business Alliance
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